The Geofencing Experts!
Geofencing marketing is a powerful way for businesses to engage their current and potential customers. And with this year’s sales set to be one of the biggest ever, small businesses will want to employ new, cutting-edge marketing tactics to take their campaigns to the next level for 2024 and beyond.
GET STARTED!VIEW EXAMPLESThe following tips will give you a better understanding of what geofencing marketing is and how you can use it to drive customers to your business to boost your brand and ultimately, your sales this year:
What is Geofencing marketing?
Also known as location-based marketing, geofencing marketing makes it possible for businesses to send geo targeted ads within a specific geographic area. The process involves setting up virtual boundaries (geofences) around a real-world location such as a shop, restaurant, or other point of interest. As consumers enter the geofence, they’re sent location-based ads on their mobile devices.
How does Geofencing marketing work?
This type of marketing is very useful when businesses want to attract more customers to their premises, or to engage crowds at special events or festivals. Businesses can also set up geofences around their competitors to lure their customers away – this is what is known as geo-conquesting. Importantly, dM@’s geofencing platform lets our clients gather insights about consumers, enabling them to market to them in a more relevant and personalized way.
The best Geofencing marketing strategies to boost sales in 2024
Competition is going to be fierce to garner today’s consumer dollars. Stay ahead of the game with our top tips to help you boost your profits to record levels.
Start early
It’s likely that you’re already planning on boosting sales through location-based deals and alerts. However, you might want to start early. By setting up your geofencing marketing campaigns in advance of the big day, you allow shoppers to plan their purchases beforehand. By starting early and using things like limited time offers, you can uplift sales now instead of waiting for the rush.
Set up interest-based audiences
It’s pointless building geofencing marketing campaigns without first knowing who you’re building them for.
By using dM@’s geofencing platform, you can access a wealth of user demographics and set up interest-based audiences which will improve your campaigns and boost your engagement rates. Whether they’re frequent participants in the market for new sportswear, car buyers visiting showrooms or regular customers visiting your competitors, it’s about giving shoppers the deals they actually want, improve the customer experience and enrich audience targeting.
Geofence your competitors
Level the playing field. Use your geofencing campaigns to gain a competitive advantage. By setting up geofences around your competitors, you can get insights about what consumers were interested in when in their stores, then offer a better deal. You can also configure your audience segments based on things like competitor locations and how often consumers are visiting. Once your geofences are secured, you can start enticing those customers away.
Reach out at the perfect moment
dM@’s platform offers other valuable features that will help you supercharge your conversions by reaching out to users at the right moment. After all, 26% of marketing falls flat when you try to engage with consumers at the wrong time. With tools like home and work targeting, you can identify the moments when customers actually have the time for you, like when they’ve been home for a few hours, or when they’re heading out on their lunch break.
Consider the size of your Geofences
Bigger isn’t always better when it comes to setting up geofences. If your geofence has a huge radius, you might be wasting your efforts on targeting users who are too far away to visit your store. It’s a good idea to plan your geofences carefully and make use of several smaller geofences that are within easy walking or driving distance.
Launch actionable ads
Your geofencing marketing campaigns are likely to get way more engagement if you launch actionable ads and a compelling call to action. Highlight in-store deals and rewards, target your existing audience with reasons to come in or reach out. Top it off with a direct call to action like ‘learn more’, ‘shop now’ or ‘click here’.
Power your existing marketing with location insights
Powering your existing marketing channels – ads, emails – with location context will help you seize valuable real-time opportunities to boost conversions.
Modify your campaigns on the go
With geofencing marketing you can modify your campaigns on the go. If users aren’t responding as you expected, you can figure out what’s not working in your campaigns. For instance, you could be targeting users at the wrong time of day or in the wrong area. Keep a close eye on your data and analytics, then modify your campaigns where necessary.
Use a variety of targeting techniques
Context targeting, content targeting, home and work targeting, retargeting and more – with geofencing marketing you can use a variety of marketing techniques. By using multiple targeting options, you communicate with consumers more effectively and maximize your opportunities for conversions.
Refine future Geofencing marketing efforts
By using these geofencing marketing strategies it’s likely you’ll be closing the deal and supercharging your sales. And even where a geofence doesn’t prompt an immediate sale, it provides you with valuable insights about exactly what
location a consumer passed through. You’ll know more about your customers, what offers interested them the most, what they bought from your competitors, and so on. Armed with this knowledge you can refine and perfect your future geofencing marketing efforts.
Need help with your Geofencing marketing strategy?
Geofencing marketing is a powerful and cost-effective way to drive sales for small businesses. If you need help getting started with geofencing or you want to find out more about how our platform can drive results for your business, contact dM@ today.
Geofencing Marketing Examples
